Articles on: SMS Newsletters

How to Create and Send SMS Newsletters

Plans: Pro, Enterprise Platforms: Shopify, WooCommerce


There are many good reasons to use SMS to engage with your customers. They are easy to use, cheap, and time-efficient. AfterShip SMS's newsletters allow you to send bulk promotional SMSes to your SMS subscribers.

What you’ll learn

Steps to set up SMS newsletters
How to customize your SMS

Steps to set up SMS newsletters

Log in to AfterShip Email admin
Navigate to Emails and SMS > SMS newsletters
Click Create a SMS newsletter

Select the SMS template of your choice and click Create
Customize your SMS

How to customize your SMS

1. Compliance and settings

If you haven't finished the SMS setup, you will see an informational banner under the Compliance and settings section, requesting you to set up your free dedicated sending numbers first.

Click Set up SMS to set up your free dedicated phone numbers.

Click SMS Settings to view and edit your compliance, sender info, keywords, and quiet hours:

TCPA/GDPA compliance: Ensure that you are compliant with TCPA/GDPR rules and regulations by consulting with your legal counsel.
Sender information: It includes the phone numbers generated based on the countries/regions you plan to send SMS to.
Keywords: It includes the opt-in and opt-out keywords that users will send to your sender number to subscribe or unsubscribe from SMS marketing.
Quiet hours: With quiet hours, you can limit the time when flows can send SMSes to recipients. It is based on the country code of your recipients. You can see how many recipients are in queue to receive the newsletter if they lie within the quiet hours.

2. SMS name

Give your SMS a name. It is for your reference only and will not be shown to your customers.

3. Text

Under the Text section, you can use the below merge tags to personalize your text:

Store name (mandatory)
Store URL
First name
Last name
Full name
Coupon code

Select Add Text STOP to opt out to let users opt out from your SMS newsletters

4. Send to

You can select the contacts you want to send your SMS to based on the options given below:

All: For all SMS subscribers
Filter: For selecting subscribers based on specific filters
Segment: For selecting the subscribers based on existing segment lists

5. Don’t send to

Use this setting when you want to exclude one or multiple segments from your contact list.

6. Estimated recipients

We give you an estimated recipient count based on your selections.

Once done with your customization, you can send your SMS immediately or schedule it with up to 30 days from the date of setup. You can also send yourself a test SMS to ensure it looks as intended.


1. What countries can I send SMS newsletters to?

You can send SMS to the U.S., the UK, Canada, and Australia

2. How does the calculation work for the Estimated recipients feature?

It adds the subscribers you want to send the SMS to, followed by subtracting the contacts included in the Don’t send to section, and finally subtracting the number of bounced contacts.

If you have any queries, feel free to connect with our support team for quick assistance.

Updated on: 09/02/2024

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